#C2C15 Sessions

View select sessions from the 2015 B2G Content2Conversion Conference.

  • How To Use Buyer Personas To Create Content That Matters To Buyers27:19

    How To Use Buyer Personas To Create Content That Matters To Buyers

    Pointing to the difference between personas and buyer profiles, Tony Zambito pointed out how personas help marketers understand what matters to buyers by building context-based scenarios that help tel

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  • Repurpose, Reuse, Refresh Content34:29

    Repurpose, Reuse, Refresh Content

    In this session, Pam Didner, Global Integrated Marketing Strategist at Intel, shared examples of how marketing organizations can scale their efforts, stretch their limited budgets and also realize max

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  • Moving The Needle With Content Marketing50:59

    Moving The Needle With Content Marketing

    With marketers now being challenged to show the impact content is having on conversations and conversions, author Ardath Albee showed how companies can "move the needle" by understanding buyer's key q

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  • The Content Continuum: Winning The Hidden Sales Cycle With The Right Answer40:01

    The Content Continuum: Winning The Hidden Sales Cycle With The Right Answer

    In this session, Trip Kucera, VP of Client Success and CMO at Harte Hanks' Data and Content Solutions Group, discusses how strategic content that is easily findable and accessible can help move a buye

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  • Content As A Competitive Lever15:36

    Content As A Competitive Lever

    Andrew Gaffney, Publisher of Demand Gen Report, opened C2C14 by sharing the results from the 2014 Content Preferences Study and shared the three characteristics all content strategies must address for

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  • Interactive Content Formats/Platforms28:23

    Interactive Content Formats/Platforms

    Today's content marketing landscape is saturated with a large quantity of generic content, making it much more difficult for marketers to get their message heard. In this session, representatives from

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  • B2B Content Concepts That Inspire, Incite And Ignite29:30

    B2B Content Concepts That Inspire, Incite And Ignite

    In this session, Tonya Vinas — as well as representatives from Instec and Cox Media — shared lessons in ideation, and what content marketers should aim to accomplish when brainstorming ideas for their

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  • The Art Of Conversational Marketing33:16

    The Art Of Conversational Marketing

    More than two thirds of CMOs want to personalize interactions with prospects, but they are searching for ways to do that through today's predominantly digital sales channels. In this session, Sunghea

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  • Beyond Social: Driving Progressive Mobile Engagement With Your Content28:13

    Beyond Social: Driving Progressive Mobile Engagement With Your Content

    A large percentage of marketing content is not being discovered by sales teams or customers. In this session, Paul Danter discusses best practices for distributing content effectively to a mobile audi

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  • Measuring Content's Contribution And Effectiveness48:36

    Measuring Content's Contribution And Effectiveness

    Modern marketers are seeking innovative solutions to track the overall impact and value of their content. In this session, Jim Lenskold highlights strategies to effectively measure your content and de

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  • Why Metrics Matter In Content Strategy30:25

    Why Metrics Matter In Content Strategy

    With the amount of data B2B buyers are willing to share with organizations, content marketers continue to struggle with finding the true value of their content marketing efforts. In this session, Ambe

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  • Influencer Content: How To Win Buyers' Hearts, Minds And Wallets With Optimized Content31:49

    Influencer Content: How To Win Buyers' Hearts, Minds And Wallets With Optimized Content

    To reach today's buyers, it is critical to seek out thought leaders and influencers. In this session, Lee Odden shares his insight on how marketers can win over their audience with influencer content

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  • Challenger Marketing: Succeeding In Today's B2B Battleground55:00

    Challenger Marketing: Succeeding In Today's B2B Battleground

    Brent Adamson, Co-Author of "The Challenger Sale," kicked off C2C14 by introducing the concept of challenger marketing. In this session, Adamson challenged marketers to rethink content marketing and l

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