Challenger Marketing: Succeeding In Today's B2B Battleground

May 14, 2014
Brent Adamson, Co-Author of "The Challenger Sale," kicked off C2C14 by introducing the concept of challenger marketing. In this session, Adamson challenged marketers to rethink content marketing and lead generation by leading with commercial insight. More on Challenger Marketing: http://www.executiveboard.com/exbd/marketing-communications/challenger-marketing/index.page
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