Measuring Content's Contribution And Effectiveness

June 6, 2014
Modern marketers are seeking innovative solutions to track the overall impact and value of their content. In this session, Jim Lenskold highlights strategies to effectively measure your content and defines the metrics are the most valuable to proving ROI.
Previous Video
Beyond Social: Driving Progressive Mobile Engagement With Your Content
Beyond Social: Driving Progressive Mobile Engagement With Your Content

A large percentage of marketing content is not being discovered by sales teams or customers. In this sessio...

Next Video
Why Metrics Matter In Content Strategy
Why Metrics Matter In Content Strategy

With the amount of data B2B buyers are willing to share with organizations, content marketers continue to s...