Why Metrics Matter In Content Strategy

June 6, 2014
With the amount of data B2B buyers are willing to share with organizations, content marketers continue to struggle with finding the true value of their content marketing efforts. In this session, Amber Trendell takes a look at how custom survey data can fuel the lead gen engine, and ultimately boost ROI.
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Measuring Content's Contribution And Effectiveness
Measuring Content's Contribution And Effectiveness

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